Fitmate

FitMate

A personalised sizing assistant designed to reduce fit uncertainty during online shopping.

An interactive ProtoPie prototype that caters to individual user's preferred tier of data disclosure

role

UX/UI designer, research to prototype

type

Independent academic project

tools

Figma · Protopie · SurveyMonkey

year

2025

FitMate

A personalised sizing assistant designed to reduce fit uncertainty during online shopping.

An interactive ProtoPie prototype that caters to individual user's preferred tier of data disclosure

role

UX/UI designer, research to prototype

type

Independent academic project

tools

Figma · Protopie · SurveyMonkey

year

2025

project summary

The most precise sizing tool isn’t automatically the most trusted one

Challenge

Reduce the fit uncertainty caused by inconsistent sizing and the inability to try on clothing prior to purchasing from online retailers.

Contribution

Conducted a survey into how people navigate fit and sizing when shopping online, then independently developed the UX/UI and interactive prototype.

Response

Research revealed that shoppers varied in how much personal data they were willing to share. To accommodate this, I designed four sizing pathways that allowed shoppers to choose how much information they provide.

Outcome

An interactive ProtoPie prototype of three of the four sizing pathways, demonstrating the core concept. No user testing was undertaken.

Finding the right fitFitMate Landing

Building a starting profileProfile Basics

Accounting for midsection shapeBody profile

Guiding more precise inputsMeasurement support

Keeping user control and data management within reachAccount menu

Finding the right fitFitMate Landing

Building a starting profileProfile Basics

Accounting for midsection shapeBody profile

Guiding more precise inputsMeasurement support

Keeping user control and data management within reachAccount menu

Access FitMate using the side menu
or by following a purchase flow

Or open the interactive prototype full-screen

Access FitMate using the side menu
or by following a purchase flow

Or open the interactive prototype full-screen

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Let’s talk.

Open to internships, junior roles, and collaboration.

hello@dockar.design

get in touch

STEPHEN DOCKAR

Let’s talk.

Open to internships, junior roles, and collaboration.

hello@dockar.design

get in touch

STEPHEN DOCKAR

Let’s talk.

Open to internships, junior roles, and collaboration.

hello@dockar.design

get in touch

STEPHEN DOCKAR